As seen on Business Insider, Hypebeast, and USA Today, The Watch Standard is a watch trading company specializing in Rolex, Patek Philippe, Richard Mille, Tudor, Omega and more.
I was hired to develop and implement a social media strategy to establish a brand presence in the market while also boosting engagement which led to an increase of 848 to an average of 56,200 in the brand’s social media reach and 1,792% increase in following in 3 months. I developed and produced over 100 short-form videos on TikTok and Reels which created a community and established a name in the watch trading market.
I oversaw campaigns and influencer collaborations like Hypebeast and content creators like Jas Price (singer Drake's entrepreneur partner), Don Benjamin, and more.
I also coordinated and produced weekly podcasts where I was the co-host-- I researched topics, current news within the market, and led the direction of the podcast.
The Watch Standard Podcast Ep. 2
The Watch Standard Podcast Ep. 4
Analytics
TWS' objective was to establish a social media presence and gain engagement I developed and maintained a posting schedule and a brand aesthetic to mirror the premium quality of the brand.
As a Senior Social Media Strategist I-
-
Develop and lead strategy to enhance and increase brand awareness which led to an increase of 848 to an average of 56,200 in the brand’s social media reach and 1,792% increase in following in 3 months.
-
Autonomously manage social media platforms like Instagram, TikTok, Facebook, and YouTube and create organic and paid content like short form videos, graphics, etc.
-
Partner with marketing and creative team which included but not limited to content development, community management, insights and analytics, etc.
-
Research and utilize digital and social analytical tools to inform future content-making decisions or optimizations.
-
Lead junior content strategist to help drive brands content initiative on all social channels, podcasts, videos and other media outlets.
-
Optimize content execution techniques for promotional function and campaign coordination.
-
Co-host and produce brand’s weekly podcasts, prepare and research fresh ideas and create show formats.