Creative Direction and Brand Marketing

Client

MULLA

Year

2020-2021

Location

Los Angeles, USA

Socials

MULLA is a wholesale apparel brand specializing in small-batch collection made of premium quality, carefully sourced materials.

I was hired to establish a brand aesthetic and brand presence in the market. I developed a creative, marketing and sales foundation for MULLA.

Responsible for the concept, design and on-brand execution I began by rebranding-- I created a minimal logo that had more character to mirror the brands objective of producing higher quality clothes. I then established a social media presence by creating a post schedule and created weekly content like newsletters, video form content, and interactive social media posts. Established the vision for a series of Weekly Sample Sneak Peaks, which led to 3,942 Impressions, 233 profile visits and 23 website taps. Each post reached about 800-1,000 accounts.

I coordinated weekly photoshoots-- scheduled the model, developed a concept and booked the location. I oversaw on-set and styled the model specifically for our re-brand aesthetic but to also gain traction for our target audience.

Developed a B2B digital marketing strategy plan consisted of defining a goal, analysis, strategic options, plan resources, and tracking analytics to optimize performance.

I worked closely and communicated successfully with all members of the creative team, including the head designer, production managers, photographer, and digital team.

Analytics of Social Media

MULLA's objective was to establish a social media presence and gain traction. I developed and maintained a posting schedule and a brand aesthetic to mirror the premium quality of the brand.
As an Associate Creative Director and Social Media Manager I-

Responsible for the concept, design, and on-brand execution of all visual material. Developed B2B and B2C digital marketing strategies.
Establish a brand aesthetic and creative direction to broaden the target audience and maintain brand presence in the market, which led to a 125% increase in the brand’s social media interaction and reach.
Create weekly content like email newsletters, SMS campaigns, video form content, print and digital mood boards, and interactive social media posts.
Coordinate weekly photoshoots, book talent and location, style and prepare sample shoots. Oversee on-set and retouch photos during post-production

While with MULLA, I established a brand aesthetic, assisted in coordinating weekly photoshoots, styled the model, helped with post-production by retouching photos, created weekly newsletters, all of which brought in a foundation for a new target audience while keeping the current cliental. With my interaction and engagement through social media, I helped bring sales up by 15% and bring in new customers that ordered more than once.