
PHNE FTSH
I started PHNE FTSH as a passion project and to serve as a creative outlet during the past year. Wanting to recognize the 2000s phone charm, I took the concept but created a more luxurious look to a functional accessory.
Behind PHNE FTSH, I--
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- Design and manage the website.
- Create new weekly product designs.
- Set up collaborations with small/local businesses with the goal of engagement growth.
- Manage social media marketing by creating a schedule for photo and video posts, design graphics and engage with potential customers.
- Established a strategic advertisement plan for digital marketing through Facebook Ad Management and Instagram.
- Collaborate with various creators with following from 6,000 - 120,000 followers.
- Participate in pop-ups and serve as the front face.
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More than 500 units have sold and 70 made-to-order phone strap wristlets in the past 4 months.
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Below are some examples showcasing the meticulous details behind the branding design-- from sourcing the font from a typeface designer, to the product photography, the logo to the overall color theme. Product design is very important to me; I source the materials and assure product quality with every bead and cord to guarantee products the mirror my sustainable approach.
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